ABOUT

Hayley Cherkas is a London-based sustainable designer who started the brand under her own name in 2020. After graduating from Central Saint Martins in 2017, the label was set up whilst she worked as a freelance tailor in the fashion and music industries.

 
 
 

By using organic, recycled and biodegradable materials, with sourcing and manufacturing being kept as close to home as possible, the aim is to reduce the impact on the planet as much as possible at all stages of design and production.

To find out more about sustainability practices, click here.

 
 

They’re clothes with personality, a strong silhouette and an airy feel, designed to be wear-with-anything and evergreen. With details drawn from tailored and traditional construction, the clothes have a gentle structured element to them whilst being cut to be so comfortable you’ll forget you’re wearing them. They’re designed to be worn carefree by people who want structure and shape but not feel confined by it.